3. Overview of the Starting Point of the Proposed Action

IEIBuilder Index

Clear analysis of the starting point: clear red line from the current situation in the targeted countries/regions with its specific market barriers and needs to your proposed action and expected results.

Common important user needs and market barriers

• What is your overall motivation to start the action?
• What are the important user needs and market barriers to be tackled by this action? (Give a short overview.)

Current situation in the target countries/regions

• Why is this action needed in each target country/region? What exactly is the gap, barrier, problem, challenge that you would like to solve and overcome in the specific target countries/regions?
• Which market(s) will you address? (Describe the specific market e.g. size, actors, jobs, energy consumption, saving / renewable energy sources potential etc.)
• Which previous or ongoing national/regional/local initiatives and measures in the target countries/regions are important to your action? Are there any available tools which you can build on?

Note: Typically, your proposal will address barriers in different geographical markets in Europe. Be specific and describe, where appropriate, the different starting points/advancements/problem environment. Explanations should be provided for all barriers addressed, preferably supported by making reference to relevant studies. Avoid general statements.

Link to relevant actions beyond the target countries/regions

• What previous or ongoing initiatives, e.g. at EU level or other countries or regions not covered by your action, are important for this proposed action? What are their limitations?
• More specifically, what existing campaigns, tools, guidebooks etc. do you intend to use?

Note: Do not only list the initiatives - explain how your proposal builds on them and illustrate how you will use and take forward the results.