7.2.6 Work Package 6 - Communication - Revision history

A.rodeghiero: /* IIb. Deliverable of this work package: */

2011-05-11T18:12:39Z

‎IIb. Deliverable of this work package:

A.rodeghiero: /* a) Overview of the Work package: */

2011-05-11T18:04:09Z

‎a) Overview of the Work package:

A.rodeghiero: /* IIa. Outputs of this work package (apart from deliverables): */

2011-05-11T15:52:19Z

‎IIa. Outputs of this work package (apart from deliverables):

A.rodeghiero: /* IIa. Outputs of this work package (apart from deliverables): */

2011-05-11T15:50:06Z

‎IIa. Outputs of this work package (apart from deliverables):

A.rodeghiero: /* 6.3- Implement communication activities */

2011-05-11T15:40:40Z

‎6.3- Implement communication activities

A.rodeghiero at 15:39, 11 May 2011

2011-05-11T15:39:25Z

A.rodeghiero at 14:26, 11 May 2011

2011-05-11T14:26:02Z

A.rodeghiero: /* a) Overview of the Work package: */

2011-05-11T14:12:34Z

‎a) Overview of the Work package:

A.rodeghiero: /* a) Overview of the Work package: */

2011-05-11T14:06:23Z

‎a) Overview of the Work package:

A.rodeghiero: /* a) Overview of the Work package: */

2011-05-11T14:05:34Z

‎a) Overview of the Work package:

@@ Line 137: / Line 137: @@
 * D6.4 8 Self standing panel to high-visibility targeted events: capturing owners, experts and suppliers interest
 * D6.5 3 specialistic articles on professional printed and/or on-line journals in each participating countries (12 in total)
-* D6.10 3 press-releases in each participating countries (12 in total)
+* D6.6 3 press-releases in each participating countries (12 in total)
 ==III. Distribution of tasks of each partner in this work package (Award criterion 5):==

@@ Line 14: / Line 14: @@
 ===a) Overview of the Work package:===
-WP5 is devoted to Communication, vital for achieving the project objective and run along all project duration, being continued afterwards by the Rinnovate "memetic approach". Memes like genes, are replicators, whatever is copied from one person to another person.
+WP6 is devoted to Communication, vital for achieving the project objective and run along all project duration, being continued afterwards by the Rinnovate "memetic approach". Memes like genes, are replicators, whatever is copied from one person to another person.
 The communication approach of the Rinnovate project is dual and it follows both traditional and more unconventional patterns. Participants to audits and training sessions will be agents of ZEBRA approach that can reproduce itself allowing habits and  skills to be replicated.
 The Partnership agree to devote to communication efforts enough staff time not only during the WP6 activities but "indirectlty" during the whole project (WP4 and WP5 are strongly connected with communication activities) and try to focus on specific outcomes.
@@ Line 22: / Line 22: @@
 The coordinator will have a strong control of the whole action, delegating technical and specialistic issue to a Communication Agency having a proven track record in managing environmental/energy communication campaigns that will be engaged to actively support Rinnovate partner communication efforts, defining operational guidelines, templates, communication approaches.
-A first Project Logo and payoff have been already designed.
+A first "key image" of ZEBRA and payoff have been already designed.
 [[File:casazebra_payoff.png]]

@@ Line 126: / Line 126: @@
 * 20 high-visibility targeted events
 * 30.000 contacts on the web site
-* 150.000 visited pages
+* 150.000 hits
 ==IIb. Deliverable of this work package:==

@@ Line 125: / Line 125: @@
 * Project website update (from month 6 to 2 years after project end)
 * 20 high-visibility targeted events
+* 30.000 contacts on the web site
 ==IIb. Deliverable of this work package:==

@@ Line 113: / Line 113: @@
 In all documents and media produced in the framework of the project, the coordinating beneficiary and associated beneficiaries will acknowledge the support given by the Community using the IEE logo. For audio-visual material, the credits at the beginning and/or at the end will include an explicit and readable mention of the EACI support.
-During the project life at least 12 scientific oriented papers will be prepared and published in specialised press (printed and/or on-line journals e.g. Journal of cleaner production, International Journal of Energy for a Clean Environment)(3in each participating countries). INEGI, and FUNITG contribute to the specialistic communication.
+During the project life at least 12 scientific oriented papers will be prepared and published in specialised press (printed and/or on-line journals e.g. Journal of cleaner production, International Journal of Energy for a Clean Environment)(3in each participating countries). INEGI, CST, and FUNITG contribute to the specialistic communication.
 Subtasks are:

@@ Line 24: / Line 24: @@
 A first Project Logo and payoff have been already designed.
-[[INSERIRE LA CASA ZEBRA]]
+[[File:casazebra_payoff.png]]
 The communication activities will be carry out with a clear selection of target groups.
@@ Line 53: / Line 53: @@
 A first selection of the traditional and unconventional information channels has been developed:
-*Owners:
+*Owners: Seminars, Fairs, direct linking with networks and projects for public procurement nodes  (iclei-europe.org, buy-smart.info, igpn.org, the CARPE project of eurocities.eu, etc.)
-*Experts : Specialist websites, Scientific congresses, Peer-reviewed press, ................
+*Experts : Specialist websites, Scientific congresses, Peer-reviewed press, popular discussion-based web sites dealing with RES, RET, energy efficiency and building renovation and construction products (e.g. energium.es, mygreenbuildings.org, renovaveis-energia-pt.blogspot.com, renovationexpert.co.uk, etc.).
-*Suppliers : trade media, trade fairs, seminars ....................
+*Suppliers : trade media, trade fairs, seminars but also popular commercial site eBay
-*Public at large: popular press, school/university, Internet ...............
+*Public at large: popular press, school/university, Internet
-On this ground, a first screening of the most appropriate tools (core materials,press releases, Press briefings, Online (web, blogging,…), Sponsorship & events, Seminars & symposia, Conference opportunities/, speaker platforms, Newsletter, Surveys, Speech writing) have been carried on.
+On this ground, a first screening of the most appropriate tools (core materials,press releases, Press briefings, Online (web, blogging,…), Sponsorship & events, Seminars & symposia, Conference opportunities, etc.) have been carried on.
 The detailed planned of the Communication campaign will be prepared during the very first months of the implementation.
@@ Line 82: / Line 82: @@
 ====6.2 - Develop and update the project public web-site====
@@ Line 114: / Line 113: @@
 In all documents and media produced in the framework of the project, the coordinating beneficiary and associated beneficiaries will acknowledge the support given by the Community using the IEE logo. For audio-visual material, the credits at the beginning and/or at the end will include an explicit and readable mention of the EACI support.
+During the project life at least 12 scientific oriented papers will be prepared and published in specialised press (printed and/or on-line journals e.g. Journal of cleaner production, International Journal of Energy for a Clean Environment)(3in each participating countries). INEGI, and FUNITG contribute to the specialistic communication.
 Subtasks are:
@@ Line 126: / Line 124: @@
 * Project website
 * Project website update (from month 6 to 2 years after project end)
 * 20 high-visibility targeted events
+*

@@ Line 21: / Line 21: @@
 The coordinator will have a strong control of the whole action, delegating technical and specialistic issue to a Communication Agency having a proven track record in managing environmental/energy communication campaigns that will be engaged to actively support Rinnovate partner communication efforts, defining operational guidelines, templates, communication approaches.
 The activities will be carry out with a clear selection of target groups.
 Media works (targeted Communication Kits) will be developed and released on Web Site to explain the main features of the “pathway to ZEBRA” or to disseminate the results and main issues. Interviews and videos will be prepared on webcasting sites (e.g. youtube, EUtube, ePractice).
-Internet presence (e.g. social bookmarking, twittering project activities) will add some publicity.Other media will be routinely used, such as podcasts and slideshows all available on public sites.
+Internet presence (e.g. social bookmarking, twittering project activities) participation in active nets will add some publicity.
 The press releases (on A4 pages) will be a useful contribution to the communication activities and will be issued at the start of all actions or set of actions with a common format with heading, a strong leading paragraph summarising the essential facts, the main body of the story, quotes, some background information, and contact details for further information.
@@ Line 31: / Line 37: @@
 The Rinnovate communication strategy and communication plan is based on a shared vision starting from past experiences of each of the partners.
-The overall goal of the Rinnovate communication strategy is to aware audiences to NZEB … (??) and to support a paradigm shift in professional practice for renovation to nearly zero-energy performance level.
+The overall goal of the Rinnovate communication strategy is to aware audiences to advantage to NZEB approach, supporting a paradigm shift in professional practice for renovation to nearly zero-energy performance level.
 The main target audiences  of Rinnovate project are:
-*Experts: i.e. Associations/Groupings of architects and engineers
+*Experts: i.e. Associations/Groupings of engineers and architects
 *Owners: i.e. Public or Private Owners
 *Suppliers: service, solutions and product suppliers
@@ Line 39: / Line 45: @@
 *Public at large:
-For each of this target a first groups of messages have been defined. The messages focus on positive achievements and benefits
+A first groups of messages have been defined. The messages focus on positive achievements and benefits:
-*Message 1: ….............
+A first selection of the traditional and unconventional information channels has been developed:
-*Message 2: ….............
+*Owners:
 *Experts : Specialist websites, Scientific congresses, Peer-reviewed press, ................
 *Suppliers : trade media, trade fairs, seminars ....................
 *Public at large: popular press, school/university, Internet ...............
-On this ground, a first screening of the most appropriate tools (Core materials, Case studies, Third party endorsement, Coalition building, Opeds, Advertorials, Forward features, Press releases, Press briefings / conferences, Online (web, blogging,…), Sponsorship & events, Seminars & symposia, Conference opportunities/, speaker platforms, Newsletter, Surveys, Speech writing) have been carried on.
+On this ground, a first screening of the most appropriate tools (core materials,press releases, Press briefings, Online (web, blogging,…), Sponsorship & events, Seminars & symposia, Conference opportunities/, speaker platforms, Newsletter, Surveys, Speech writing) have been carried on.
 The detailed planned of the Communication campaign will be prepared during the very first months of the implementation.
@@ Line 60: / Line 67: @@
-====6.1-  Detail operational communication plan====
+====6.1 -  Detail operational communication plan====
 The Operational Communication Plan – set up at project start – at hearth, harmonising all project communication activities to reach and convince the target with the project message, to activate amplifiers and multipliers, always being updated, credible and reliable.
-'''6.1.1 Revise and share operational communication plan'''
+The activity will include the definition and production of the Rinnovate logo (a first image have been already at disposal), templates and rules (overall look and feel) from which the different templates should be derived for slide presentations, press releases, etc. printed communication materials for general purposes (brochure) but also guidelines for publicity and formats.
-'''6.1.2 Integrate communication strategy throughout project activities'''
+Task 6.1 encompasses the following subtasks:
-The whole action will be based on an integrated strategy that hopefully will concur to amplify the results.
+*6.1.1 Revise and share operational communication plan
 The Rinnovate Web Site will be activated in the very early stage of the project and it will be enriched during the 30 months of implementation by contribution of partners and other stakeholders that will participate actively the debate and will be maintained for at least 2 years after the end of the action.The web site will be regularly updated and implemented with an RSS service.
@@ Line 91: / Line 96: @@
 Each beneficiaries will reserve an area on its website with links to the Rinnovate official web site.
 '''6.2.2 Positioning (Engine Positioning Service) and update public web-site'''
 ====6.3- Implement communication activities====
 Targeted communication activities address building sectors associations, academia and practitioners' associations, investors, ESCOs and policy planners.
 The Project partner will try to reach this audience through canonical channels.
@@ Line 111: / Line 115: @@
-'''6.3.2 Communication to targeted events and specialized press'''
+During the project life at least 12 scientific oriented papers will be prepared and published in specialised press (printed and/or on-line journals e.g. Journal of cleaner production, International Journal of Energy for a Clean Environment)(3in each participating countries). INEGI and FUNITG contribute to the specialistic communication.
-During the project life at least 12 scientific oriented papers will be prepared and published in specialised press (printed and/or on-line journals e.g. Journal of cleaner production, International Journal of Energy for a Clean Environment)(3in each participating countries). INEGI and FUNITG contribute to the specialistic communication.
+* 6.3.2 Communication to targeted events and specialized press
 ==IIa. Outputs of this work package (apart from deliverables):==